New pricing for all Simple complete wheels!  Check them all out here.

Is there a sweeter sentence in the English language? We think not...

We have a new feature up and running and to start things off, there's "buy 1 get 1 free" on ALL rail seats and Fit handlebars. To get a list of all products that are eligible, use these codes in the search box:

FIT-HB-

-SERS-

For 2012 we are working with some of our key brands to support riders.  First cab off the rank is Andreas Olla, who is representing WeThePeople for Sunshine Distribution.  Check out his welcome edit.  Lots of good stuff in this one!

We'll be closed today (Thursday 17th May) and we've decided to follow suit with the rest of the country and call tomorrow a holiday too.  Bring on the 4 day weekend!

Our phones will be in "holiday mode" today and tomorrow, but we'll be checking emails regularly.

Eclat's new ledge wax has arrived.  Made in the USA by Lil' Mikey's Beeswax and retailing for less than a pair of grips.  It's made from LMB's "special BMX formula", so it goes on thick and grinds super fast.  Hit of the summe for sure.

We can't wait for the full edit!

Check out all our Simple Bikes stuff here.

Sunshine has always worked with different riders around Scandinavia, helping them get hooked up with our brands and doing what we can to keep them rolling.

For 2013, we're launching an actual "Sunshine Team".  We'll be collaborating with our brands and dealers to help out riders in Scandinavia.  The first addition to the team is Denmark's Morten Pedersen for Eclat.  We've known Morten for a while now and we're stoked to be helping him out, as well as thankful he let us use him as the "guinea pig" for how we will run the team.  Thanks mate!

Check out his latest edit, filmed in Copenhagen, Aalborg and a few spots in between.

We'll be announcing more additions to the team over the coming months.  Stay tuned...

Andreas works up at Henrikson's in Sweden.  When he is not busy selling WTP bikes and products, he is out shredding the parks and streets on his WTP Patron frame.

His new edit just came out and it is awesome.  Check it out!

Kevin is from Stockholm and has already been putting out some amazing edits for Childstore.  He is also the newest member of the Sunshine crew (he'll still of course be riding for Childstore Stockholm ).  He'll be representing Animal Bikes and to be honest, we couldn't be happier.  Kid is only 16 and he is already shredding hard.

Check out his latest Childstore edit below.  So good!

Filmed by Tim Sjöholm

Simple's Eduards Zunda took the top spot in this year's The Hunt video contest!  Eddie is the man.  Well done mate.

Apperently the full DVD will be available for download via the iTunes store soon...