Unless you've been living under a rock propped up by US Dollars for the last 6 months, you will have no doubt already seen pricing increases due to the rising dollar/falling euro.
We've crept some pricing up already this year (Niner Bikes and G-Form) and from the 13th of April we'll be implementing new pricing across the board to cope with the staggering increase in cost of goods brought on by the currency hike.
Pricing changes will vary by brand and product, with somewhere between 5% and 15% to be added.
So this means that week 14 is effectively a start-of-season blowout! Every cloud has a silver lining...
